Guides
Guides
Margin and markup use different bases
Both describe spread between selling price and cost, but their denominators differ.
GuidesMap variable fees per order
Unit economics improve when every sale-linked fee is visible.
GuidesUse contribution before fixed costs
Contribution per order shows what remains to cover fixed expenses and profit.
GuidesEstimate break-even order volume
Break-even volume links unit contribution to monthly fixed costs.
GuidesCompare pricing scenarios
A higher price and a higher order volume are not interchangeable.